Wednesday, January 20, 2010

Western Creative issues press release on JBI, Inc.

Global Corporation JBI, Inc. Selects Western Creative, Inc. to Develop National Campaign

Contact: Lisa Spencer
January 20, 2010
26135 Plymouth Rd.
Redford, MI 48239
313-937-1000
313-937-1908 fax
lspencer@westerncreative.com

REDFORD, MI – Nationally traded JBI, Inc. (OTCBB: JBII) has selected Detroit-based agency Western Creative as their advertising Agency of Record. Western Creative will be developing a retail campaign to drive brand awareness for JBI’s patented, eco-friendly line of cleaning products. This all-encompassing campaign will utilize Western’s extensive experience in developing and growing consumer packaged goods at retail. Western Creative’s services to JBI, Inc. will include brand strategy and development, creative, production, media placement and internet based marketing initiatives.

Along with brand positioning and packaging development, Western Creative will be producing multiple direct-to-consumer commercials in order to create awareness for the line of cleaning products and build demand within the marketplace. The general public will soon be able to purchase these products from a newly developed eCommerce enabled website created and managed by Western Creative. Western’s experienced media department will be responsible for scheduling all media flights for the upcoming campaign.

JBI, Inc. is transitioning to become a global technology leader whose purpose is to mine data from JBI's large information archive, find under-productive entities to inject their superior proprietary technologies into, and benefit from increased productivity and profitability, beginning with Plastic2Oil. JBI has also acquired the following operations:

JAVACO, Inc. ("Javaco") is part of the Supplier Diversity Network, WBENC. JAVACO, Inc. currently distributes over 100 lines of equipment from fiber optic transmitters to RF connectors. To further enhance business in the United States, new distribution lines are frequently being added including a line of home theater and audio video products. Javaco will operate and manage the Company's Plastic2Oil sites in Mexico.

Pak-It, LLC ("Pak-It"): Using the patented Pak-It(TM) delivery system (liquid cleaner in a water soluble sachet) Pak-It can deliver glass cleaner, disinfectant, multi-purpose, and many more cleaning products (42 products currently) shipped in tiny packages of condensed cleaner (inside a 'dry' 1 quart container). This delivery method is "green" since it's fully biodegradable and saves thousands of dollars in shipping. The user simply adds water to the container without measuring or cutting the Pak-It. Large retailers and many national Building Service Contractors already using the product have documented significant cost savings from shipping, training, inventory control and space.

For additional information on JBI, Inc., visit their website at www.jbiglobal.com.

Western Creative is an awarding winning full-service advertising agency based in Redford, MI founded by Mark Young in 1996. Western Creative specializes in consumer-packaged goods and serves clients nationwide. www.WesternCreative.com.

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