Western Creative Will Launch Pak-It Campaign

JBI, Inc. Selects Western Creative for Pak-It Consumer Retail Launch

NIAGARA FALLS, Ontario, Jan 12, 2010 (GlobeNewswire via COMTEX) -- JBI, Inc. (the "Company") (JBII) announces that it has retained Western Creative for a comprehensive brand-awareness and consumer retail campaign for the Company's patented, eco-friendly line of Pak-It cleaning products.

Western Creative is an award-winning, full-service advertising agency that specializes in media research and buying, Internet advertising, creative research and development, and production. Western Creative has assembled a team of some of its finest creative marketing and advertising professionals to work on the Pak-It campaign.

Western Creative is nationally recognized by industry professionals as one of the premier ad agencies and has developed the expertise to coordinate all forms of advertising, including radio / TV, print, Internet, shopping networks, and news media, to produce successful results for increasing brand-awareness and sales dominance, both efficiently and cost-effectively. To learn more about WesternCreative, Inc. please visit http://www.westerncreative.com.

In anticipation of additional consumer demand for their products as a result of the upcoming advertising campaign, JBI has been upgrading its Pak-It production capability at their Philadelphia, Pennsylvania-based factory. Western Creative also has offices in Philadelphia.

"We feel that Western Creative is the perfect fit to assist us in our Pak-It consumer launch," said John Bordynuik, CEO of JBI, Inc. "We are very impressed by their creative professionalism, media expertise, and cost-effective, results-oriented approach. Western Creative will be handling production, launch of infomercials, and the product retail packaging, as well as the development of a sales website for the infomercial products. We believe the green Pak-It line has huge revenue potential and look forward to the campaign launch, currently scheduled to begin in March, 2010."