Friday, July 30, 2010

JBI, Inc. Debuts DropShot Cleaners in National Television Campaign


NIAGARA FALLS, Ontario, July 30, 2010 (GLOBE NEWSWIRE) -- JBI, Inc.'s (the "Company") (OTCBB:JBIIE - News) Pak-It division is set to launch its first residential line of cleaning products, DropShot Cleaners. This patented and eco-friendly line of cleaning products introduces an innovative delivery system which allows consumers to reduce the number of plastic bottles they use each year -- while providing commercial strength cleaning for a great value. The campaign introduces the retail marketplace to this unique delivery system through nationally broadcast commercials and an online store.

The DropShot Cleaners novel delivery method comes in the form of dissolvable refill packets, which allows consumers to simply drop the packet into the empty bottle, fill with water and the product is ready for use. DropShot also eliminates the danger of handling concentrated cleaning agents.

The advertising campaign is being managed by Detroit-based ad agency Western Creative, Inc. The campaign involves the use of recently developed 60-second and 120-second commercials as well as the new eCommerce DropShot website www.BuyDropShot.com. Beginning August 2nd, the campaign will be airing nationally on networks such as Bravo, Oxygen, and Women's Entertainment (We).

The launch of DropShot cleaners provides retail consumers with an effective cleaning product that is also eco-friendly. Along with cutting household plastic bottle waste, many DropShot cleaners carry the Design for the Environment designation from the Environmental Protection Agency (EPA). This means those cleaners in the DropShot line were created specifically to use the safest chemicals in their class -- providing strong cleaning power, yet still maintaining safe family use.

The product launch will begin with a special TV offer available for phone or online orders only. The DropShot Cleaning kit comes with the following products: the DropShot Glass and Hard Surface Cleaner, All-Purpose Citrus Cleaner, Multi-Surface Heavy-Duty Grease Cutter, and the Autumn Fresh Odor Eliminator. When buying the special introductory offer, customers will receive two refills for each cleaner -- a total of 12 cleaners for only $19.95. DropShot Cleaners are available online now at www.BuyDropShot.com.

About JBI, Inc.

JBI, Inc. is a technology company focused on injecting intelligence into existing products and processes, making them efficient and profitable. JBI seeks to innovate new solutions to issues facing today's world, including environmental concerns. JBI currently has four business lines including JBI's tape data recovery, JAVACO, Pak-It LLC and our planned Plastic2Oil business. Information on our company and all of our products and services can be found at www.jbiglobal.com.

No comments:

Post a Comment

Please comment on this post.

Note: Only a member of this blog may post a comment.