There is no such thing as an open forum on a conference call.
Every one I have been on at the very least they ask you what you want to talk about before you are connected.
Many CC are like this one where you submit the questions in advance.
Not my favorite but common enough.
As for why they wouldn't want a completely open CC, read the crap that shows up on this board on a regular basis.
I can only guess how many of the "have you quite beating your wife" type questions they would get.
A session filled with those sorts of questions would be a disservice to the stockholders that really do want to find out what is happening with the company.
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